Advertising device



V PAQCENTED JULY 9, 1907. W. G. GARR.` ADVERTISING DEVICE.

APPLIOATION FILED 1330.5,1906A 2 SHEETS-511mm 1l A 4 y .m//MWH c6 .ab LL- PP u..

Witnesses.

Ato

WILLlAM C. CARR, OF BUFFALO, NEW YORK.

ADVERTISING- DEVICE.

Specification of Lettera Patent.

Application filed December 5,1906. `Serial No. 346,412.

Patented July 9, 1907.

To all whom it may `concern: e it known that I, Winnen C. Gann', a citizen of the United States, residing at Buffalo, in the county of Erie and State of New York, have invented a certain new and useful Improvement in` Advertising Devices, of which the following is a specification.

My invention relates to an improved advertising device in which a seriesv of advertisements are displayed;

and the object of the invention is to provide mechanism for automatically changing the .advertisements The invention also relates to certain details of eoni struction all of which will be fully and clearly hereinafter described and claimed, reference being had to the accompanying drawings, in which,-

i `Figure l is a front elevation of the improved advertising device. Fig. 2 is a vertical section through the improved ad vertising device on line a a, Fig. 3. Fig.,3 is a rear elevation of the improved advertising device, with the roar door of the inclosing case removed to disclose the interior mechanism. Fig. 4. is a horizontal section through the mechanism for auten'iati'cally changing the advertisements, online l) b, Fig'. 5. Fig. 5

is a central vertical section througb'the mechanism for automatically changing the ad.'ertisenients. on line e c, 5 Fig. ll. Fig. 6 is a detached plan view of the intermitrent drive mechanism. Fig. 7 is a detached side view of the intermittent drive mechanism. Fig. 8 is an enlarged fragmentary central vertical section through the multicolored light reflector, showing the manner of supporting it upon the verticalshnft, also showing a section through the upper journal of the vertical shaft and a fragment of the inclosing case. Fig. 9 is an enlarged fragmentary horizontal section through the rotary holder for holding the advertising cards, the cards be 155 ing removed. Fig. 10 is an enlarged fragmentary view showing the manner of supporting the'advertisement holders from the vertical shaft. Fig. 1l is an enlarged fragmentary vertical section through one ol' the adver tisoment holders, showing the manner'of jholding the 4() advertising cards.

ln referring to the accompanying drawings for the de tails of elmstruction, like numerals designate like parts. The invention consists ol' a rotary holder for holding the advertising cards, a varicolored light for attracting' the attention of the passerby, and automatic mechanism for intermittently rotating the rotary advertiseA ment holder, all housed within an inelosing case.

The vinclostnf/ cr1sc.-'l`he inelosing case comprises a lower box like structure aud an upper frame extending vertically up from the box like structure The preferred form of inclosing ease, as shown in the aecompanying drawings, consists of a bose 1, top 2, sides 3 and 1, removable rear cover or door 5, and a lower front wall (i. .lhe front w-.tll i3 extends but a slight distance. above the base and forms the front wall of the box like structure and the sides and rear thereof are formed by the lower portions of the sides 3 and 4 and rear door 5. The upper portion of the front of the in-v I closing case is closed by a glass plate 7 of ornamental design having space thereon for the display of an advertisement. The lower front wall 6 of the inclosing case, and the ornamental top glass plate r, are both comparatively narrow so' that a large `intermediate opening 8, in which the advertisements are displayed, is left in the front oi the case between the top of the front wall and the bottom of the glass plate. An 'ornamental bar 9 is secured to the top 2 of the' inclosing case adjacent to the glass plate 7, and serves to support and protect the top edge'of said plate, besides giving a finished appearance to thel inclosing case. A horizontal bar l0 extends transversely within the' inclosing 'case being located near the top and slightly in the rear of the glass plate 7. A portion of the space between the glass plate and the horizontal bar 10, near `each ol the sides 3 and 4, is inclosed by a semi-cylindrical pocket 1l. These pockets are preferably made of sheet metal in the form shown in Figs. 2 and 3. The purpose thereof will be herein-.titer described.

The rotary adrertt'smg 'mar/icmism-Briefly stated, this mechanism consists o a vertical shaft and'a series o .radiating vertical advertisement holders,- which are automatically given an intermittent revolving movement bya co-opemting stai-wheel and drive wheel mechanism. In `the adaptation shown in the accompanying drawings, the vertical shalt 12 has its upper end journal ed in a bearing 13 supported by the horizontal bar 1.0, and its lower end passed through a sleeve 14, which loosely encircles the yshaft and is rotativcly supported by the upper horizontal arm of a C-shapcd bracket 15, mounted on a pedestal 16, see Figs. 2 and 5. A collar 171 encircles the sleeve 14 abo've the bracket `15, and is fastened thereto by a set screw, see Fig. By varying theposition of this collar, the proper vertical adjustment of the sleeve c a-n be obtained. The radialadvertisement holders are preferably formed as illustrated in Figs. l, 2, 3, 5, 9, 10 and 1l, to which figures reference will be had in the. following description. In the form of the invention as illustrated, tour of these advertisement holders are used. They are supported by the sleeve 14, and extend parallel with the shaft l2, from which they radiate in opposite directions. A flanged collar 18 is fastened to the sleeve 1 4, above the coll-.ir 17, by a set Screw, and a comparatively large sheet metal disk 19, is snpported by the collar 18, and secured thereto by screws.`

solder or other means to the opposite sideof the sheet metal plate 20, and having one edge 24, bent similarly to the edges 21 of the plate 20, to form correspondingly opposed horizontal grooves or slideways 25, see Figs. 9 land 11. The vertical' sheet metal plates 20 are fastened together by metalstraps 26, formed as shown in Figs.' 9 a'nd l0, and riveted thereto. lThree sets of thesel straps are preferably used, one being located at about the middle, and one near each end of the plates. The portions of kthe straps 26, of each set, between the plates 20, are curved, and as a whole, form a circular collar which loosely encircles the vertical shaft 12, see Figs. 9 and l0. The cards 27 upon'which the advertisements-are displayed are of approximately the same shape and site as the sheet metal plates A20, and are supported in the grooves or slideways 22 and 25 in the manner shownin Figs. 1, 3 and 1l. They are fastened to the plates 20, by fasteners 28 which pass throu openings in the' cards and plates. A device is mount-I ed upon the upper extremity of the vertical shaft to throw varicolored lights upon the ornamental glass plate? to attract the attention of the passerby. This device is illustrated in Figs. 2, 3 and 8. A flanged collar 29, is fastened. to the upper extremity of the shaft l2, above the horizontal bar 10, and a horizontal sheet metal plate 30, is fastened to this collarby rivets, as shown in Fig. 8. A similar plate 31 is supported by rods 32 above the plate 30. These two plates form the top and bottom of-a cubical refiector three sides of which are inclosed by multicolored glass 33, see Figs. 2, 3 and 8. An incandescent electric light socket 34,

' is fastened to the insdde of the top 2, of the inclosing case,` above the multicolored reflector, and an incandescent light 35, locatedjwithin the reiector is screwed into the socket as shown in Fig. 3.

The automatic mechanism. for intermittently rotating the'utl'vcrtiserrtent.T -The mechanism for, automatically rotating the advertisementholder intermittently is illustrated in Figs. 2 to 7, inclusive. This mechanism 'consists of a co-operating star wheel and lockingA drivewheel, themotive power being supplied by an electric motor, see Figs. 2 and 3, and is housed in the box like structure forming the lower portion of ythe inclosing case. A vertical spindley 36 is rotatably supported on the cone points of two set screws 37, .bctween the horizontal arms of the C-shaped bracket l5, so as to extend parallel to the shaft'12, and carries a worm wheel 38, which is fastened thereto by a set screw, see Fig/5. A horizontal shaft 39, is journaled in a bracket 40, and carries a worm 41 at one end which meshes with the worm wheel 38, see Fig. A4. This worm is located in a box 42 supported on an arm 43 extending laterally from the lower arm of the C-shaped bracket 15. The box- 42 is filled with lubricant to lubricate the worm 4l. A pulley wheel 44 is fastened to thc opposite ond of the shaft 39, and is connected to. tho driving pulley 45 of an electric motor 46, by bolt 47, seo liig. 3. Electric feed wiros48 and 49 connect the nioior to any source of electricity, such as, for instance, an incandoscent light circuit. A gear whe-cl 50 is secured to the spindle 36 above tho worm whool 38, and a pinion 5l, secured to tho lower vnd of the vertical shaft l2, meshes with tho gear 50, soo Figs, 5, (i and 7. Tho gear and pinion aro proforahiy seured to the spindle and shaft by pins as shown in Fig/5. A disk 52 having a mutilated disk 53 formed integral therewith is mounted on the spindle 36, above the gear 50, to'which it is secured by pins. The disk and mutilated disk co-operates with the star wheel 54 located at the lower extremity of the sleeve 14, and formed integral with said sleeve. This star Wheel is provided with a series of radial slots 55 which are equal in number to the number of advertisementA holders 201 In the form illustrated in the accompanying drawings, there are four of these slots and they exl tend oppositely to each other. The peripheral edge of the star wheel 54, between the slots 55, is concaved as shown in Figs. 4 and 6. The disk 52 carries a vcrtical pin 56 adapted to engage with the slots 55, in the h star wheel 54 to operate said wheeland the peripheral 80 edge of the mutilated disk 53 is concaved at 57, to provide space for the passing ofthe arms of the star wheel 54, when in operation, as shown in Figs. 4 and 6. The concave peripheral edges of the star wheel 54, have the same curvature as the peripheral edge of the mutilated. disk 53, with which they engage, see Fig. 4. Incan- 'lescent electric lights 58, are locatedjin the pockets 11, see Fig. 3, and illuminate the displayed advertisements. By referring to. Fig. 2, it will be seen that the'upper portion of the inclosing case is deeper than 'the remainder, thereby providing anv overhang in which the lights 58, are located, the sheet metal'pockets 11 acting as reflectors to throw the light upon the advertisements. Electric conducting Wires 59 and G0 which arc connected to the wires 48 and 49, supply 95 electricity to the lights 58, see Fig. 3. A switch 61,

is placed on the incandescent light circuit within the inclosing case; so that the lights 35 and 58 can be turned off when desired. The sheet metal disk 19,

'serves as a shelf or platform upon which a sample of 100 y the article or articles advertised can be placed to show the nature of the article. The operation of this improved advertising device is as follows,-Th`e motor 46 being started by supplying electricity thereto through the wires 48 and 49, 105

the spindle 36 is'rotatedlhy means of the worm wheel and worm 38 and 4l, shaft 39, pulleys 44 and 45 and belt 47. This rotates the vertical shaft l2 by means of the intermeshing gear and pinion 50 and 5l, and revolves the multicolored reflector at the upper end of the shaft. The rotation of this refiector'throws a constantly changing varicolored light upon the glass plate 7, to attract the attention of the passerby to the advertisements displayed. The rotation of the spindle 36 causes the disk 52 to revolve and as the pin 56 l l5 comes around, it engages with one of the slots 55 and causes the star wheel 54 and therewith the sleeve 14 to make one-fourth of a revolution. This rotates tho advertisement holder one fourth of a rcvolutiogi thereby changing tho advertisements. As tho pin 56 dist-.ngages from the slot 55, the peripheral odge of the mutilated disk 53 cngagos with one of the concave peripheral edges 'of thc star whool 54, and holds said wheel 54 stationary, thorohy provcntingvmoro than a one-quarter revolution of thc advertisement holder. Thc principal advantages of this improved advertising device resido in Iltisiniplicity of construction and operation; thc displaying of th I article itself in conjunction with tho a lvortisznn-nt 1hr-roof, and Ilnautomatic changing of thc anlvrs'tist-ments at i'cgnlar i3() intervals together with the constantly changing verico'lored'light to attract the attention-o passersby.

I claim es my inventionl I 1. In an advertising device, an inclosing case having a -lower box like .structure and a frame extending vertically up fromsuld structure, n rotary support for advertisemcntsln the frame portion of said case having radial wings to which advertisements are attached, and electric menne for intermittently rotating said support located ln the hox like structure.

2. In nu advertising device, an upright case having a front member which extends upward from the lower end of the case und`te'rmlnutes a short distance 'above said lower end and n glass plate located at the front ot the iop portion ofsaid ense thereby leaving a large inter-` mediate front opening, u multi-colored attention attracting' device in the upper portion of the cnr in the rear of the glues plate, a rotary advertisement support below the attention attracting device in the rear ot the large intermediate front opening nndelectric mechanism inclosed in'- the lower portion of the inclosing case und adapted to operate the attention attracting device and the rotary adA vertisement support, substantially as set forth.

3. Iny nu advertising device, an upright case consisting of a base member, a top member, sides and a `rerufnember extending from the -hnse member to the top member and'n front. member which terminates n short distance above the buse thereby forming n lower box like structure and n frame n'nove sold structure having im open front, n vertical-shaft in snid crise in the roer of the open front, .wings radiating from said shaft, advertisements attached to said wings and means for rotating said shaft located in the. lower box like structure.

l I wxLmAM c. CARR. 

